Project Description

Getting the Message Across

To change the narrative of ‘doom and gloom’ in environmental conservation, the Smithsonian launched the first global Earth Optimism Summit, in partnership with Earth Day 2017. To drive attendance at the Summit, and promote the message of Optimism, ReAgency was commissioned to build a social and traditional media campaign in the lead up to the event.

The centerpiece of the campaign was a digital influencer video, featuring champions of science and activism such as Joe Hanson (It’s OK To Be Smart) and Cenk Ugyer (TYT Network). The campaign was successful in building support for the event, and was covered in publications such as Scientific America and Salon.

CLIENT
SMITHSONIAN INSTITUTE 

DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION