Project Description

The Physics of Butterfly Flight

The national physics organization wanted to create content that would reach a younger millennial audience. While their media outlet – Inside Science – boasted several successful motion graphics-style explainer videos, they wanted a piece with a more personal and conversational tone.

We worked with AIP’s in-house communications team to produce ‘The Physics of Butterfly Flight’ – a combination of on-screen talking head, science demonstration and stock footage – which also featured Jayde Lovell as the presenter. The video is among Inside Science’s top-ranking, and it also gained significant coverage in mainstream media – appearing in Scientific American and Business Insider.

CLIENT
AMERICAN INSTITUTE 
OF PHYSICS (AIP)

DELIVERABLES
VIDEO PRODUCTION
SOCIAL AMPLIFICATION