Project Description

Bringing Science to Politics

ScienceDebate, at the time of the 2016 presidential election, was faced with the obstacle of bringing science to the forefront of political discussion. They faced the specific challenge of communicating complex science issues – such as Climate Change, public health, and cybersecurity – to the wider voting public.

In collaboration with The Young Turks, the Union of Concerned Scientists, and the Science Education Policy Association, ReAgency launched the ‘More Scientific Union’ campaign, featuring influencers from pop culture alongside scientists such as Nobel Laureate Dr. Harold Varmus, and AAAS CEO Rush Holt. The event was hosted by Google, in front of a live audience of more than 80 influencers and members of the Press.

The event and video stream was successfully reported on by The New York Times, Scientific American, and platforms including Research America.

CLIENT
SCIENCEDEBATE.ORG

DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION