Project Description

Inspiring Careers in Science Communication

The American Association for the Advancement of Science (AAAS) wanted to help scientists identify lesser known avenues when entering their professional careers and trying to demonstrate the breadth of jobs that scientists could have. They specifically, chose to focus on looking at Science Communication careers that are possible based on previous marketing insights that ReAgency had prepared.

The main focus of the project was a webinar that aired live and could be put on the Science Careers webpage. ReAgency was commissioned to identify and build relationships with 3 key influencers in the Science Communication industry from our vast network. We brought Vanessa Hill from BrainCraft, Dr Marcus Eriksen from 5 Gyres and the current Miss USA and radiochemist Kára McCullough onboard to document and record their science career experiences in three 10 minute videos. These three were then also on the webinar live to introduce themselves and answer people’s questions in real time.

ReAgency was also charged with running a social media campaign in the lead up to the webinar. We created custom designed graphics for all social media (Facebook, Instagram and Twitter) for our influencers and ensured that the correct messaging was circulated to the targeted audiences.

CLIENT
AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS)

DELIVERABLES
VIDEO PRODUCTION
SOCIAL AMPLIFICATION
INFLUENCER PARTNERSHIPS
SOCIAL STRATEGY
PHOTOGRAPHY
LEAD GENERATION