Project Description

Branding for Awareness

Established over 40 years ago, The Tyler Prize (known as the Nobel Prize of Environmental Sciences) wanted to update its image, and increase brand name recognition. The Tyler Prize also needed to update its mission and messaging to better suit today’s approaches to environmental  sustainability.
ReAgency was commissioned to design & build a new brand identity across social, digital, and traditional media, establishing the Tyler Prize as the most prestigious international award in the field.

Putting Science in the Press

We created an international press and social media outreach strategy, centering on the 2017 Tyler Laureate, Dr. José Sarukhán. In order to communicate the significance of his scientific research & achievements building the world’s largest free ecological database, we engaged press in Spanish & English through an intensive outreach campaign, and engaged influencers from leading Progressive news networks in both Mexico and the United States. We created a live panel event that was broadcast worldwide, we commissioned a short Documentary Film, to be screened in environmental film festivals in 2018.

Dr. Sarukhán’s science research award win were featured in English, Spanish, and French press, including Mongabay, Bloomberg, Huffington Post, Forbes Latino, and La Prensa.

CLIENT
TYLER PRIZE for ENVIRONMENTAL ACHIEVEMENT

DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION