NASA and Princeton Satellite Systems are currently working together to construct a Fusion Rocket propelled by a Direct Fusion Drive (DFD) engine. Still in a theoretical state, they needed a visualization to produce for investors and events. Princeton Satellite Systems enlisted ReAgency to create an animated video that explained how the Fusion Rocket would work.
ReAgency and Princeton Satellite Systems worked together to write a script that would simply, but accurately, communicate the complex science of the rocket. ReAgency’s designers then created animation in both 2D and 3D renderings that showcased the uniqueness of the engine and how it would propel the rocket. These animations were specifically designed to give both a realistic and simplified visualization of the rocket’s engine.
DELIVERABLES
VIDEO PRODUCTION
SCIENCE COMMUNICATION
SCRIPT WRITING
ANIMATION
The New York Academy of Science is a leader in engaging youth in science and innovation, through its programs such as ‘1,000 Girls, 100 Futures’ and ‘Challenge 2030’. However, acquiring funding for such programs requires effective messaging and marketing to an extraordinarily-challenging niche audience: donors. NYAS engaged ReAgency, with the business objective to drive donations amongst foundations, trusts, and high-wealth individuals, through the creation of video assets that could be used during fundraising events; such as the New York Academy of Science’s ‘Imagine 300’ Gala event. The assets would leverage the NYAS
brand assets, brand reputation, and influencers to drive donations.
Careful messaging was key to the success of the campaign. ReAgency’s communications team worked with NYAS through several rounds of communication
strategy and planning, including the scripting of the key video asset: the ‘Imagine 2030’ film. Communications messages were refined to meet the needs of sponsors and donors, and then built out into a video script. The script was then tested on representatives of the target market, and feedback was gathered on the campaign’s effectiveness. After final communications messages were locked in, we used archival photo assets from NYAS’s 200-year history, and filmed on camera interviews within influencers such as James Watson, Craig Venter, and Ted Turner (CNN), to add third-party credibility to the messages of innovation, integrity, and leadership.
The final marketing piece was screened at the NYAS ‘Imagine 2030’ gala, and raised over $1.6 million in donation commitments within 24 hours. This is just one case study of our ongoing marketing work with NYAS – we are delighted to work with the academy on a recurring basis to raise funds, increase youth enrollment in programs, and boost visibility of the NYAS brand.
DELIVERABLES
CONTENT MARKETING
CONTENT PRODUCTION
INFLUENCER ENGAGEMENT
SOCIAL MEDIA STRATEGY
The Academic Venture Exchange (AVX) connects science and technology ventures to investors and entrepreneurs. AVX needed to educate potential investors on the benefits of NoMoDx, a concussion diagnostic device. ReAgency was recruited to make a short, informative video that included interviewing key members of the NoMoDx team and communicate the information in an easy-to-understand format.
ReAgency’s team of directors and filmmakers shot on location in two different cities to work around the NoMoDx team’s schedule while our producer liaised with academics and ensured that the medical and technical science was understood and accurate. This raw science expertise was then transformed by ReAgency into the best possible narrative so, using language most relevant to their audience – the video would be easily accessible to all investors.
This video is currently been shown to multiple investors by AVX to help NoMoDx gather funding, as well as being featured on the NoMoDx website.
Throughout this process ReAgency worked closely with AVX, maintaining a balanced and transparent relationship.
DELIVERABLES
VIDEO PRODUCTION
SCIENCE COMMUNICATION
SCRIPT WRITING
The American Association for the Advancement of Science (AAAS) wanted to help scientists identify lesser known avenues when entering their professional careers and trying to demonstrate the breadth of jobs that scientists could have. They specifically, chose to focus on looking at Science Communication careers that are possible based on previous marketing insights that ReAgency had prepared.
The main focus of the project was a webinar that aired live and could be put on the Science Careers webpage. ReAgency was commissioned to identify and build relationships with 3 key influencers in the Science Communication industry from our vast network. We brought Vanessa Hill from BrainCraft, Dr Marcus Eriksen from 5 Gyres and the current Miss USA and radiochemist Kára McCullough onboard to document and record their science career experiences in three 10 minute videos. These three were then also on the webinar live to introduce themselves and answer people’s questions in real time.
ReAgency was also charged with running a social media campaign in the lead up to the webinar. We created custom designed graphics for all social media (Facebook, Instagram and Twitter) for our influencers and ensured that the correct messaging was circulated to the targeted audiences.
VIDEO PRODUCTION
SOCIAL AMPLIFICATION
INFLUENCER PARTNERSHIPS
SOCIAL STRATEGY
PHOTOGRAPHY
LEAD GENERATION
Given the scarcity of women in STEM-related fields – the National Academy of Engineering were looking for a way to encourage more young women into science. To solve this problem, we created a script for a pilot television show, inspired by MacGyver – the popular 80s television show featuring an adventurous engineer as the protagonist. Named ‘The Club’, the story centers around the exploits of a 16-year-old prom queen, who is forced to lead her school’s STEM team. The project is currently in development with Hollywood producer Roberto Orci (Transformers, Scorpion, Fringe, Star Trek).
STORY CREATION
LIVE PITCH
TV SCRIPT
ScienceDebate, at the time of the 2016 presidential election, was faced with the obstacle of bringing science to the forefront of political discussion. They faced the specific challenge of communicating complex science issues – such as Climate Change, public health, and cybersecurity – to the wider voting public.
In collaboration with The Young Turks, the Union of Concerned Scientists, and the Science Education Policy Association, ReAgency launched the ‘More Scientific Union’ campaign, featuring influencers from pop culture alongside scientists such as Nobel Laureate Dr. Harold Varmus, and AAAS CEO Rush Holt. The event was hosted by Google, in front of a live audience of more than 80 influencers and members of the Press.
The event and video stream was successfully reported on by The New York Times, Scientific American, and platforms including Research America.
DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION
Established over 40 years ago, The Tyler Prize (known as the Nobel Prize of Environmental Sciences) wanted to update its image, and increase brand name recognition. The Tyler Prize also needed to update its mission and messaging to better suit today’s approaches to environmental sustainability.
ReAgency was commissioned to design & build a new brand identity across social, digital, and traditional media, establishing the Tyler Prize as the most prestigious international award in the field.
We created an international press and social media outreach strategy, centering on the 2017 Tyler Laureate, Dr. José Sarukhán. In order to communicate the significance of his scientific research & achievements building the world’s largest free ecological database, we engaged press in Spanish & English through an intensive outreach campaign, and engaged influencers from leading Progressive news networks in both Mexico and the United States. We created a live panel event that was broadcast worldwide, we commissioned a short Documentary Film, to be screened in environmental film festivals in 2018.
Dr. Sarukhán’s science research award win were featured in English, Spanish, and French press, including Mongabay, Bloomberg, Huffington Post, Forbes Latino, and La Prensa.
DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION
To change the narrative of ‘doom and gloom’ in environmental conservation, the Smithsonian launched the first global Earth Optimism Summit, in partnership with Earth Day 2017. To drive attendance at the Summit, and promote the message of Optimism, ReAgency was commissioned to build a social and traditional media campaign in the lead up to the event.
The centerpiece of the campaign was a digital influencer video, featuring champions of science and activism such as Joe Hanson (It’s OK To Be Smart) and Cenk Ugyer (TYT Network). The campaign was successful in building support for the event, and was covered in publications such as Scientific America and Salon.
DELIVERABLES
VIDEO PRODUCTION
PR STRATEGY
SOCIAL AMPLIFICATION
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